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Salika/سلیقہ
Project:
Rebrand a local company
Course:
Ideating and Crafting Brand Identities
Salika is a leading sewing machine manufacturing company in Pakistan. Sadly, it is lacking an identity.
Grounded in themes of heritage and empowerment, the rebrand positions Salika as a catalyst for reconnecting with Pakistani traditions while embracing contemporary creativity. Through strategic storytelling and a revitalized digital presence, Salika invites a new era of consumers to rediscover the art of sewing and weave their unique narratives of craftsmanship and identity. With a refreshed visual identity and a steadfast commitment to celebrating tradition while embracing innovation.
